How In-Person Events Have Become The Hottest Social Media Content Strategy

Brands face intense competition in today’s marketing landscape. Social media is a great tool, but somehow it feels like every ad or creative feels like a copy of the last. In a post-pandemic world where consumers are craving authenticity more than ever, how do brands compete? The most successful brands today are listening to their audience and giving them the human connection they crave, while building consumer trust, credibility, and standout content. How? With events.

Brand Storytelling Through Experiences

Events allow your audience to step into your brand’s world. They can feel, experience, and connect with your brand’s mission and values. From thought-provoking panels to community yoga, events allow customers to be a part of your brand's storytelling- not just a spectator. Experiences are powerful. When done right, your customers walk away not only remembering your event, but connecting with like-minded people

Building Brand Credibility

Hosting in-person events is a great way to build credibility, brand awareness, and trust. Becoming “the host” positions you and your business as a leader in your industry. When you’re the host you are leading the conversation. Many brands have turned to building out signature events such as monthly wellness events, quarterly luncheon, or annual galas. Taking it a step further, having a strategic guest list, keynote speakers, and sponsors builds consumer trust through association. The more curated the experience the better, but the key is to stay authentic to your business and its values.

The Content Opportunity 

Events are content engines before, during, and after they happen. Leading up to the event, you can share behind-the-scenes planning sessions, sponsor announcements, and vip guests to build excitement. During the event capture highlight moments, keynote speakers, and your guests interacting. This is also a great time to build social proof through authentic testimonials from attendees in the form of quick interviews and candid soundbites about your brand and the experience.

Events allow you to tell your brand’s story in-person and online. Your audience craves authentic experiences in the post-pandemic world. This works across industries. Just think, how can your business create a unique space to educate, inspire, and connect your community? This is an opportunity to get innovative and truly stand out in the crowd, just don’t forget to capture it!