Video Hooks That Help You Go Viral

Mar 15

If you want to see your video content go viral, listen up. This simple yet crucial element can take your video content to a whole other level. What’s the difference between a good video and a great video? A great video draws the view in quickly and makes them want to keep watching. But how do you do that? That’s where ‘The Hook’ comes in. But what is ‘The Hook’, and why should you use it?

The Hook, to put it simply, is your attention grabber, the first few seconds of a video that draws the audience in. In today’s attention economy, you have three seconds to do just that, according to Marketing Essentials Lab, but why does it matter?

Watch time is one of the most important metrics when it comes to video content. If you can get someone to watch your video all the way through, it tells the algorithm that it deserves to be seen by more people. This is key to deciding if your video is ‘viral-worthy’.

Some of the best hooks create conversation. You can share an opinion, strike an emotional cord, or even create a bit of controversy. The goal is to give the viewer a strong enough reason to watch, and the best way to do that is to make it all about them. When you talk about things that your target market cares about, you bring them into the conversation.

Here are 10 high performing video hooks you can use to level up your video content:

“This (trick/hack/method) will save you hours…”
“Please don’t make this mistake…”
“Here are three reasons why your shouldn’t…”
“Does anyone else hate ___?”
“If you (are/have) ___, listen up…”
“Why is nobody talking about…”
“Unpopular opinion, but ____”
“You guys might disagree, but I ___”
“___ is so easy if you…”
“If you like ___, you’ll love ___”

Creating video content with a great hook not only creates a great video, but engages your audience. Fostering a community on social media is a great way to grow your brand. Having strong hooks will help to bring your videos from good to great.